First of all, let me throw out there that everything following this is the ramblings of a beer geek. This is the opinions of one man, and they are strictly that, feelings.
I was watching a documentary on Pearl Jam the other day, “PJ20″. The documentary was released for Pearl Jam’s 20th anniversary in 2010, and written and directed by Cameron Crowe. The part that struck me was a scene when Cameron Crowe was in front of the camera talking about when he was a music writer in Seattle in the mid to late 1980′s. He kept talking about how there was a “scene” in Seattle at that time like he had never seen before. Members of bands would support and go out and see each other play, and in the process the collective group as a whole got ideas, inspiration and were challenged by the group as a whole and got better as a result. As a juxtaposition, Chris Cornell recounted the story of Joey Ramone (a member of the Ramones, a legendary punk band in NYC) telling him that NYC bands would never help each other, that they would try everything they could to trip up another band, that it was ruthless.
So where am I going with this? Well, as previously mentioned, I am a beer geek, so everything comes back to beer for me. I am as much fascinated by the history, culture and business of beer, as I am by making it myself. And coming off of Maine Beer Week in November, and the scenes of brewers drinking each other’s products at the Great Lost Bear and Novare Res, I was thinking about Maine’s beer scene. It was inspiring to see “competitors” enjoying each other’s company. Recently, for an event in Boothbay, Rising Tide, Maine Beer Company andAllagash got together for a collaboration beer, uniting the breweries that share a street in North Portland. Not the typical event for owners of “competing” businesses.
Maine brewers, especially those of the “second generation” of Maine breweries, definitely have a scene. What am I defining as the “second generation”? Those that were opened after Allagash changed the brewing culture in Maine. I am talking about Maine Beer Company, Rising Tide, Marshall Wharf and Oxbow. I am talking about the Maine breweries that shunned the British brewpub beer that Maine was saddled with prior to Allagash and did their own thing. They took a chance, and in the process furthered beer culture in Maine and the scene as a whole.
As an amateur, these are great breweries to have around. Allagash has had a homebrewer’s rally each of the last couple of years, allowing amateurs to come in, see their brewery, try their beer and ask questions. This year, the party spread to Rising Tide and Maine Beer Company. These breweries are trying things that are exciting, and that makes you as a homebrewer want to try them too.
I wanted to make a clone of Allagash’s Big Little beer last year. I shot them an email, thinking, no way they respond. Not only did they respond, head brewer Jason Perkins himself wrote back, giving me percentages and ingredients. I brewed the beer, even fermented a portion with Brettanomyces, and it turned out to be my favorite beer I have made. Would I have tried something like that if it weren’t for Allagash? Probably not.
Now, I am not writing this as a love letter to Maine’s beer scene. I am not naive enough to think that these are not money making ventures. But it seems as if these business owners have realized that growing this niche market is better for all of them, the “rising tide lifts all ships” sort of argument.
But what turns me off is a business first, beer second attitude. This also came across while watching the Pearl Jam documentary, as they struggled to decide what they will be once they got big. It struck me as one of the problems that all rapidly growing breweries have. To rapidly scale up production means to lose touch with each batch, with each recipe. It means catering to your fans rather that experimenting. I think of Dogfish Head when I think of Pearl Jam (maybe because of their collaboration), but I think of a brewery that came out of the blocks making crazy beers, but now is tethered to barrel after barrel of 60 Minute IPA and Raison D’etre. I couldn’t help but think of Eddie Vedder singing “Daughter” or “Alive” night after night. You need to make money, you need to placate your fans asking for the favorites, but if you go down that rabbithole too far, you have “sold out” and you are passed over by a fickle fanbase.
I have written before about breweries as bands. It is something I have written and thought about a bunch before. I have also written about my feelings about Baxter Brewing before. This is where this blog post is veering rapidly into my opinions and feelings, and where some people might disagree with me. I have always felt Baxter started as a business first (and by a longshot) and as a brewery second. If you look at a brewery that started not too long after, Oxbow, you realize they couldn’t be more different for two companies in the same industry. Baxter’s first release, a watery “extra” pale ale, was clearly formulated for mass consumption. Oxbow’s first release is a funky American farmhouse style. Baxter followed up with a very drinkable IPA, and then dropped the ball with the 1990′s most over made beer style, an Amber, again, mass consumption.
I realize that these are businesses. I have an undergrad in Business Administration and an MBA, and have worked in the finance world for ten years, so business strategy and motives are not foreign to me. But what turns me off from something like Baxter is akin to what turned off indie music fans to the Backstreet Boys and NSync. It is clear to an educated public when something is created solely to appeal to the mass market. Especially when that same educated customer base champions the DIY ethic of their indie favorites. Do I root for a business owner or a brewer? We vote with our dollars, and I can honestly say I have spent an embarrassing amount of money on Allagash, Maine Beer Company and Rising Tide beer. I have never spent a dollar on a Baxter Brewing beer.
Then came the ugly incident last month when they parted ways with the firing of brewmaster Michael LaCharite, a longtime member of the Maine brewing community. The backlash was pretty quick on BeerAdvocate, with opinions ranging from disappointment to anger and promises of boycotting Baxter’s beer. We may possibly never know who is telling the truth, but what is clear is the timing of the press release was probably a mistake and that the whole episode certainly didn’t endear a young beer newcomer like owner Luke Livingston to the Maine beer scene.
So I can already hear the arguments. They obviously make good beer because they have sold around 5,000 barrels in their first year. Well, if that’s your argument, this will certainly back you up. I realize that I am just a dude who writes on a blog, and they have the last laugh as their beer flies off the shelf. But here is one thought that should stick with you. Bob Dylan, Neil Young and Bruce Springsteen have always stayed true to their art, their craft, and resisted “selling out”. NSync, Backstreet Boys, and Good Charlotte were created to appeal to the mass market. In 2020, who are you going to be listening to?
Beer Scene/Music Scene
First of all, let me throw out there that everything following this is the ramblings of a beer geek. This is the opinions of one man, and they are strictly that, feelings.
I was watching a documentary on Pearl Jam the other day, “PJ20″. The documentary was released for Pearl Jam’s 20th anniversary in 2010, and written and directed by Cameron Crowe. The part that struck me was a scene when Cameron Crowe was in front of the camera talking about when he was a music writer in Seattle in the mid to late 1980′s. He kept talking about how there was a “scene” in Seattle at that time like he had never seen before. Members of bands would support and go out and see each other play, and in the process the collective group as a whole got ideas, inspiration and were challenged by the group as a whole and got better as a result. As a juxtaposition, Chris Cornell recounted the story of Joey Ramone (a member of the Ramones, a legendary punk band in NYC) telling him that NYC bands would never help each other, that they would try everything they could to trip up another band, that it was ruthless.
So where am I going with this? Well, as previously mentioned, I am a beer geek, so everything comes back to beer for me. I am as much fascinated by the history, culture and business of beer, as I am by making it myself. And coming off of Maine Beer Week in November, and the scenes of brewers drinking each other’s products at the Great Lost Bear and Novare Res, I was thinking about Maine’s beer scene. It was inspiring to see “competitors” enjoying each other’s company. Recently, for an event in Boothbay, Rising Tide, Maine Beer Company andAllagash got together for a collaboration beer, uniting the breweries that share a street in North Portland. Not the typical event for owners of “competing” businesses.
Maine brewers, especially those of the “second generation” of Maine breweries, definitely have a scene. What am I defining as the “second generation”? Those that were opened after Allagash changed the brewing culture in Maine. I am talking about Maine Beer Company, Rising Tide, Marshall Wharf and Oxbow. I am talking about the Maine breweries that shunned the British brewpub beer that Maine was saddled with prior to Allagash and did their own thing. They took a chance, and in the process furthered beer culture in Maine and the scene as a whole.
As an amateur, these are great breweries to have around. Allagash has had a homebrewer’s rally each of the last couple of years, allowing amateurs to come in, see their brewery, try their beer and ask questions. This year, the party spread to Rising Tide and Maine Beer Company. These breweries are trying things that are exciting, and that makes you as a homebrewer want to try them too.
I wanted to make a clone of Allagash’s Big Little beer last year. I shot them an email, thinking, no way they respond. Not only did they respond, head brewer Jason Perkins himself wrote back, giving me percentages and ingredients. I brewed the beer, even fermented a portion with Brettanomyces, and it turned out to be my favorite beer I have made. Would I have tried something like that if it weren’t for Allagash? Probably not.
Now, I am not writing this as a love letter to Maine’s beer scene. I am not naive enough to think that these are not money making ventures. But it seems as if these business owners have realized that growing this niche market is better for all of them, the “rising tide lifts all ships” sort of argument.
But what turns me off is a business first, beer second attitude. This also came across while watching the Pearl Jam documentary, as they struggled to decide what they will be once they got big. It struck me as one of the problems that all rapidly growing breweries have. To rapidly scale up production means to lose touch with each batch, with each recipe. It means catering to your fans rather that experimenting. I think of Dogfish Head when I think of Pearl Jam (maybe because of their collaboration), but I think of a brewery that came out of the blocks making crazy beers, but now is tethered to barrel after barrel of 60 Minute IPA and Raison D’etre. I couldn’t help but think of Eddie Vedder singing “Daughter” or “Alive” night after night. You need to make money, you need to placate your fans asking for the favorites, but if you go down that rabbithole too far, you have “sold out” and you are passed over by a fickle fanbase.
I have written before about breweries as bands. It is something I have written and thought about a bunch before. I have also written about my feelings about Baxter Brewing before. This is where this blog post is veering rapidly into my opinions and feelings, and where some people might disagree with me. I have always felt Baxter started as a business first (and by a longshot) and as a brewery second. If you look at a brewery that started not too long after, Oxbow, you realize they couldn’t be more different for two companies in the same industry. Baxter’s first release, a watery “extra” pale ale, was clearly formulated for mass consumption. Oxbow’s first release is a funky American farmhouse style. Baxter followed up with a very drinkable IPA, and then dropped the ball with the 1990′s most over made beer style, an Amber, again, mass consumption.
I realize that these are businesses. I have an undergrad in Business Administration and an MBA, and have worked in the finance world for ten years, so business strategy and motives are not foreign to me. But what turns me off from something like Baxter is akin to what turned off indie music fans to the Backstreet Boys and NSync. It is clear to an educated public when something is created solely to appeal to the mass market. Especially when that same educated customer base champions the DIY ethic of their indie favorites. Do I root for a business owner or a brewer? We vote with our dollars, and I can honestly say I have spent an embarrassing amount of money on Allagash, Maine Beer Company and Rising Tide beer. I have never spent a dollar on a Baxter Brewing beer.
Then came the ugly incident last month when they parted ways with the firing of brewmaster Michael LaCharite, a longtime member of the Maine brewing community. The backlash was pretty quick on BeerAdvocate, with opinions ranging from disappointment to anger and promises of boycotting Baxter’s beer. We may possibly never know who is telling the truth, but what is clear is the timing of the press release was probably a mistake and that the whole episode certainly didn’t endear a young beer newcomer like owner Luke Livingston to the Maine beer scene.
So I can already hear the arguments. They obviously make good beer because they have sold around 5,000 barrels in their first year. Well, if that’s your argument, this will certainly back you up. I realize that I am just a dude who writes on a blog, and they have the last laugh as their beer flies off the shelf. But here is one thought that should stick with you. Bob Dylan, Neil Young and Bruce Springsteen have always stayed true to their art, their craft, and resisted “selling out”. NSync, Backstreet Boys, and Good Charlotte were created to appeal to the mass market. In 2020, who are you going to be listening to?